For 50 years, Durango has been crafting authentic western footwear inspired by the adventure and spirit of the Old West. Durango traces its roots all the way back to 1966, when original parent company Georgia Boot envisioned a western inspired collection to complement its line of work boots. While Durango flourished as a western boot brand for the next 30 years, it also found a niche audience with motorcycle enthusiasts during the early 1990s.
By the mid-1990s, Durango began appearing in magazines and television with greater frequently thanks to the popularity of the brand in the urban and grunge music scenes. Further growth in traditional segments occurred when country music, line dancing, and western fashion had a strong resurgence.
An urban following on the I-95 corridor occurred in the late 1990s and early 2000s, and soon Durango could be found in any big city on the east coast.
In 2002 Durango returned to its roots and renewed its focus on producing traditional western and farm & ranch footwear. After many years of strong sales, Durango was spun off from Georgia Boot, and it soon became the reference brand in the western lifestyle market that it remains today. Durango continues to innovate in the work western market and its harness boot and fashion western styles have seen success in a growing number of retail channels.
In 2004 Rocky Brands, Inc. purchased both Durango and Georgia Boot. The same commitment to delivering comfortable, premium quality footwear for men, women and kids remains a key focus for Durango.
Rocky Brands’ vision is to become a global leader in the footwear and apparel markets, and the company’s continued success is due in large part to the hard work of more than 300 capable and creative associates who are proud to call the scenic foothills of southeast Ohio home. These associates come together in the small, historic Nelsonville, Ohio community to manage and communicate with the company’s nearly 2,300 employees worldwide.
Deep rooted in the soul of country music with a long tradition of fashionable western lifestyle, Durango Boots are authentically Americana. Whether you are ready to work hard or play hard, you can kick up your heels and celebrate freedom. Durango….it’s not just a boot, it’s an attitude.
